There is somewhat of a revolution taking place in the way that businesses are being run. The traditional model exalted the philosophy that with formal qualification, years of training and decades of industry experience, businesses knew what was best for their customers. This take it or leave it attitude was phased out when businesses started listening to what their customers where saying. Actioning complaints, adjusting the course when required but generally holding course. Surveys and market research were tools in the marketing departments shed, sharpened in order to increase sales.