Dubai is quite well-known for its luxury and vintage car culture, and sometimes just being on the roads in Dubai can feel like you are at a supercar parade. Dubai hosts the largest automotive event in the region every year, the Dubai Motor Show which attracts around 100,00 car lovers from all over the world. […]
One of the most effective ways to teach children something new is by providing experience-based learning opportunities. To help children learn about the cultural heritage and natural environment of the UAE we have created a fun and educational adventure in the Dubai desert. In line with our mission to protect and showcase the cultural heritage […]
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organisational objectives. It is the fuel that allows common people to attain uncommon results” – Andrew Carnegie There are a variety of reasons why companies use team building activities. Effective team building activities improve communication and problem-solving […]
Our CEO, Adam McEwan recently joined Oskar on Swenglanese UAE Business podcast to discuss topics from his first lawn mowing business at age 7 in Australia to the early days of Platinum Heritage Desert Safaris in Dubai. Like many youngsters, at the age of 18 years old Adam set off on a solo backpacking adventure. The difference […]
Luxury automotive manufacturer Land Rover and award winning luxury tour and safari operator, Platinum Heritage, have teamed up to offer adventure seekers in the United Arab Emirates unique luxury desert safari experiences. As the ‘Official Adventure Partner of Platinum Heritage’, Land Rover’s outstanding off-road capabilities and long standing history with the UAE are a perfect […]
There is somewhat of a revolution taking place in the way that businesses are being run. The traditional model exalted the philosophy that with formal qualification, years of training and decades of industry experience, businesses knew what was best for their customers. This take it or leave it attitude was phased out when businesses started […]
We had the honour of hosting students from The National Charity School this morning. We all work very hard at Platinum Heritage to supply lasting memories, however, this morning reminded me of the difference that tourism providers like ourselves can make and how important “positive” memories can be.
The Desert, with its living resources, was given a special interest and care by the late Sheikh Zayed bin Sultan Al Nahyan. Sheikh Zayed considered the desert, with all of its animal and plants a blessing from Allah that we should protect and use sustainably. Sheikh Zayed said: “Cooperation between human beings leads to compassion, […]