Dubai is quite well-known for its luxury and vintage car culture, and sometimes just being on the roads in Dubai can feel like you are at a supercar parade. Dubai hosts the largest automotive event in the region every year, the Dubai Motor Show which attracts around 100,00 car lovers from all over the world. Besides the other iconic car hotspots in the UAE like Emirates National Auto Museum and Ferrari World, the most photogenic cars in Dubai can be found in the desert.
The series 1 Land Rover was the very first motorised vehicle introduced to the desert and it’s claimed to be the first vehicle seen by one third of the world’s population. We chose this iconic vehicle to conduct our Heritage Desert Safaris for a number of reasons. Besides its significant connection to Dubai’s heritage and renowned reputation for adventure, the series 1 Land Rover is also extremely photogenic, especially with the backdrop of desert dunes.